Opera Mediaworks Launches Innovation Lab

 

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Opera Mediaworks announced today the exciting launch of Innovation Lab.

Innovation Lab is brought to you by a team of industry experts and innovators assembled to help advertisers deliver next generation mobile ad campaigns. Unlike a traditional product team, whose primary role is to provide solutions to the problems that mobile marketers face today, the Opera Mediaworks Innovation Lab will focus solely on the needs of tomorrow. The Innovation Lab’s goal is to create new products and solutions, leveraging technical innovation available at scale – that will help marketers reach the next generation of mobile consumers in the most effective and engaging way.

The team is led by Orr Orenstein, Head of Innovation for Opera Mediaworks and is supported by team members Deep Katyal, Andrew Dubatowka, Matthew Kesack, Kyle Beeco, Jeremy Siegel, Salah Shami, Chris Damski, Ben Dimond, Gonzalo Borras and Matt Tice.

Have questions for the brainpower behind the Innovation Labs team? From August 19 to August 26 you can submit your questions about the mobile ecosystem to Opera Mediaworks on Twitter, Facebook and LinkedIn with the hashtag #stumpthelab. We’ll gather your questions and have two Innovation Lab team members answer them in a video “stumping session” to be filmed September 5, 2014. The first question to stump our Innovation team will award the asker with a iPhone 6 – so submit those questions today!

Click here for more information on Innovation Labs and the team behind it, and don’t forget to follow the contest and Innovation Lab updates on Twitter, Facebook, and LinkedIn.

Do you think you can #stumpthelab?

Driven by display, mobile ad revenue nearly 2X from last year

 Mobile advertising revenue jumped to $19.3 billion in 2013, almost doubling its total from 2012, according to a new estimate by the Interactive Advertising Bureau, IAB Europe and research firm IHS Technology.

One of the big findings was that while search represented nearly half (48.9%) of total global mobile ad revenue, pulling in $9.5 billion last year, it was display (41.5% share) that showed the most growth, surging 123.4% to $8 billion.IAB report mobile ad revenue 2013

[Source: Interactive Advertising Bureau, August 2014]

 

Both categories were stimulated by smartphone penetration as more affordable data plans drove location-based search-on-the-go, said the IAB.

Interestingly, it was about a year ago (June 2013) that Opera Mediaworks’ CEO Mahi de Silva wrote in the Harvard Business Review:

“Over the past couple of years [mobile] has evolved so quickly that Gartner has even predicted mobile display ad spending will grow and take over from mobile search by 2016. We think it will be much sooner than that, perhaps as early as 2014.

Looks like he might be right — display is really creeping up on search, and certainly has more momentum.

Messaging had a 9.6% share ($1.9 billion) and grew 19.4%, slowing down as users are shifting from operator-owned messaging services to alternative platforms like WeChat, Line and WhatsApp.

The regional breakdown was not much of a surprise. North America constituted the largest share of the mobile advertising at 41.9%, while Asia-Pacific was not far behind at 38.9%. Europe weighed in at 17.3%, the Middle East and Africa at 1.2%, and Latin America at 0.7%.

Growth year-over-year was solid across the board, led by Latin America, which soared 215% (to $144 million) from 2012 figures.

Major increases also came from North America and Europe. In 2013, North America saw growth of 122%, followed by Europe with 90%, Asia-Pacific with 69%, and the Middle East and Africa with 45%.

Much of the growth has been attested to the rapid adoption of Android devices globally, and how they are helping consumers shift from “dumb phones” to smartphones and other mobile devices where rich media ads can not only be served but are far more effective. (For more mobile ad trends from 2013, see our end of year report.)

Overall, these numbers really reflect mobile’s rapidly growing importance in the media world. And as mobile ad campaigns become easier to develop, purchase and measure, the mobile ad market is going to keep growing.


 

 

Opera Mediaworks Makes A Splash In The Summer

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On August 7th, Opera Mediaworks took over Manhattan with our summer “212″ Party in New York City!

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Our 2,000 guests mingled against the brilliant background of the Manhattan skyline while sipping our signature “O” cocktail: “The Operative.” Guests mingled with celebrities and danced the night away at GOV’NORs Beach Club on Governors Island.  It was a fun celebration of summer and a great way of bringing everyone together.

Other offices participated in the summer fun with picnics and team-building field days.

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In San Mateo, employees and their families gathered together for a carnival-style picnic including face painting, games, and BBQ while in London the Opera Mediaworks team got out in the sun for a field day with tug of wars, sack races, and friendly competition.

We’re excited for the rest of the summer, and look forward to all of the events coming in the fall. Keep following us on Facebook, Twitter, and LinkedIn for more details.

Happy August!

Opera Mediaworks Takes On The Windy City: MMS Chicago!

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Opera Mediaworks was in Chicago today at Mobile Media Summit! CPG, Retail andQSR (Quick Service Restaurant) dominated the discussion at this third annual summit, the focus being on how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives.

Our very own Scott Swanson, President of Global Advertising Services moderated the keynote: “McDonalds Making Moves In Mobile” alongside industry leaders from McDonalds and DDB.

We hope you were able to attend this informative Summit! Here are some pictures from the panel, and make sure you follow us on Twitter, Facebook and LinkedIn for more updates from the event.

Say Hi to Some of the Newer Members of the Opera Mediaworks Team!

As Opera Mediaworks steadily grows, it’s fun to see the teams internationally, and close to home, share their pride for the brand. We recently were sent pictures of the offices in Buenos Aires and the newly-acquired AdColony team in Los Angeles, California- all proudly displaying the “O”. We’re excited to share these new faces with you!

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Now that you’ve met some more of the team, don’t forget to come see Opera Mediaworks in Chicago on July 29th at Mobile Media Summit. CPG, Retail and QSR (Quick Service Restaurant) will dominate the discussion at this third annual summit, so come learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives.

For more information and registration click here. As always, remember to follow us on Twitter, Facebook and LinkedIn for more updates and events!

Opera Mediaworks at the AAN Convention in Nashville!

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With mobile device use exploding, Opera Mediaworks had the opportunity to review current mobile trends and research at the AAN Convention in Nashville, TN on July 10, 2014. Our own Wouter Vermeulen, Director, Platform Sales and Service, spoke on the “State of Mobile 2014: Advice, Insights and Innovations” panel alongside panelists from Nieman Journalism Lab and the Charleston City Paper.

 Wouter’s presentation focused on how publishers can better monetize their ever growing mobile audience using AdMarvel as a service  under the Opera Mediaworks umbrella.

 ”As Opera Mediaworks continues to be the leading unified end-to-end platform servicing the entire advertising value chain, I am particularly excited about the partnership with AAN’s premium local publisher groups,”  said Wouter. “With a tremendous audience shift towards mobile, AdMarvel as a service will help connect AAN’s local audience to national advertisers via 140+ mobile-focused ad networks, DSPs and agency trading desks connected to AdMarvel today where publishers have full control and visibility to filter what categories of ads appear on their apps.”

 Wouter also walked the audience through some key mobile ad trends to watch in 2014, including: rich media, video, native, and cross platform audience retargeting in a programmatic world.

To know more about AdMarvel as a service, email wouterv@opera.com and don’t forget to follow us on Twitter, Facebook, and LinkedIn for more updates!

Opera Mediaworks’ report highlights highest-ranking fans, platforms, advertisers around global sporting event

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In the middle of one of the biggest sporting events of the year, Opera Mediaworks found that mobile use by an average U.S. consumer approaches three hours a day and analysts predict mobile will be the third-largest advertising medium by the end of the year.

In the Q2 State of Mobile Advertising report, Opera Mediaworks paid special attention to mobile traffic to sites and apps containing content related to football, as mobile users across the globe were captivated watching the latest football news from Brazil on their mobile devices. Read more here on the observations found.

Follow Opera Mediaworks on Twitter, Facebook, and LinkedIn for more updates!

Opera Mediaworks at VentureBeat’s MobileBeat in San Francisco

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On July 9th, CEO Mahi de Silva will be speaking at VentureBeat’s MobileBeat at 11:50am in San Francisco alongside speakers from Fetch, Tango and AOD Mobile at VivaKi. The panel, entitled “Programmatic capabilities: State of the industry and what is next” will focus on how mobile ad inventory is increasing, benefitting not only advertisers but also publishers and users. Mahi and the panel will discuss how the programmatic stack changes the expectations in terms of performance, why programmatic buying is on pace to becoming the main way to serve advertising, and the best supporting platforms and data strategies.

On the same day, Mahi will also host a lunch roundtable discussion titled “The Mobile Advertising Revolution: Bigger than Desktop” from 12:40 pm to 2:00 pm at MobileBeat.

 Come participate in this exciting discussion led by senior executives at the top companies in the industry. MobileBeat is VentureBeat’s seventh annual event on the future of mobile and has gathered the industry’s biggest names to uncover new case studies, insights and strategies designed to help you leverage mobile to increase profitability for your company.

 Learn more about MobileBeat here. We look forward to seeing you there!

Don’t forget to follow us on Twitter, Facebook and LinkedIn for more updates.

Mobile Media Summit London: An Overview

 

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It was a good day for Opera Mediaworks at the Mobile Media Summit in London yesterday. Our own Ben Dimond, Group Agency Director, joined an impressive line-up of speakers in the mobile advertising world. Ben’s presentation, “Apps: Our Mobile DNA” looked at the huge importance of Apps in mobile and how- from an advertising perspective- it helps advertisers learn more about users and allows them to deliver more relevant messages.

“When we install apps onto our new phone/tablet, we are installing all sorts of information about ourselves onto the device: things we like, things we need, things that correlate with our personality,” Ben explained. “In many ways we are actually downloading our personality onto our device. Looking through the apps I have on my phone would tell you a lot about my interests, behaviours and also certain personality traits. This is hugely useful for advertisers.“

Ben also shared that Opera Mediaworks’ UK operations had recently teamed up with Nottingham University to research apps that users have, what those apps say about them, and how that influences their behavior with ads.

“From this, we identified certain profiles of users who fit into certain categories of apps. For instance Fact Finders, users who indexed highly as having reference style apps and lower with entertainment app, or High Rollers, users who indexed highly as having betting and sports apps and lower than average on having lifestyle or entertainment apps,” he added.

The presentation was well received and educated the attendees on what lies behind the veil of mobile advertising. We hope you were able to join, and encourage you to come see us at our next Mobile Media Summit in Chicago on July 29th.

You can read more about MMS London here, and don’t forget to follow us on Twitter, Facebook and LinkedIn for more updates and upcoming events!

All Hands Meeting In San Mateo: Kicking Off The Summer Of Mobile

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As part of the exciting announcement this week of the acquisition of AdColony, Opera Mediaworks held an “all hands meeting” in the San Mateo, California office where we heard from CEO Mahi de Silva; Scott Swanson, President Global Advertising Sales, and Erik Harrell, CFO/CSO, Opera Software.

The meeting was a chance for employees to hear more about the new addition to the Opera Mediaworks family and how this will affect this fast growing mobile advertising industry.

“At Opera, we’ve assembled the most comprehensive mobile advertising platform that serves both advertisers and publishers.  We’ve achieved a lot, from the first rich media ads in the Wall Street Journal and USA today iPad apps in 2011, to ad units that incorporate the camera, accelerometer and microphone on smartphones,” said Mahi de Silva.

“Today is new chapter for Opera Mediaworks where we combine forces with the world’s best mobile video ad platform. Mobile video is the fastest growing medium on mobile devices and the most sought after ad unit by advertisers today.  Our platform is now even better positioned to deliver what our customers want and need.”

With the recent additions of apprupt in Germany and AdColony, Opera Mediaworks is kicking off our busy summer on a high note. We’ll be at Mobile Media Summit in London on July 1st, and Mobile Media Summit in Chicago on July 29th. These summits are always a great way to share what we have been up to, what we are planning in the future, and what is hot and happening in the mobile advertising industry today. You don’t want to miss it.

Click here to register for MMS London and here to register for MMS Chicago. And as always, follow us on Twitter, Facebook, and LinkedIn for more news and events!