Global creative team Opera House drives The Smarties and IAB MIXX award wins
With Advertising Week slowly coming to a close, we are thrilled to announce Opera Mediaworks and our mobilike division in Turkey took home a grand total of eight awards this week from the MMA Global Smarties Awards and the IAB MIXX Awards.
Opera’s global Opera House creative team is behind the highly creative and innovative campaigns that won these accolades at Advertising Week.
MMA unveiled their 2015 Global Smarties winners on Monday, announcing Opera Mediaworks and mobilike as winners. Opera Mediaworks took home the bronze Smarties award for the “adidas Discovers the Power of Mobile-First Storytelling” campaign in the Mobile Native category and mobilike took home the bronze Smarties for their “Who Does More” campaign in the Innovation category.
Check out our award-winning adidas campaign below:
Our team also attended the IAB MIXX Awards dinner earlier this week, where mobilike walked away with 6 total wins (3 bronze and 3 gold) for the following:
GOLD: Unilever / Axe Black & Mindshare Turkey and mobilike for “Axe Black – Bring the Quiet”
Innovative Use of Creative Optimization Ad Technology
BRONZE: Unilever / Axe Black & Mindshare Turkey and mobilike for “Axe Black – Bring the Quiet”
Mobile Brand Destination
GOLD: Samsung & Starcom MediaVest Group Turkey and mobilike for “Perfect Handwriting with S Pen”
BRONZE: Vodafone & Mindshare Turkey and mobilike for “Share Your Passion”
Mobile Display Ad – Custom
GOLD: Turkcell & BPN Istanbul and mobilike for “Turkcell Offline Music”
BRONZE: Unilever / Rexona & Mindshare Turkey, Wanda Digital, and mobilike for “Who Does More?”
Check out the award winning campaigns below:
“Axe Black – Bring the Quiet”
“Perfect Handwriting with S Pen”
“Share Your Passion”
“Turkcell Offline Music”
“Who Does More?”
The MMA Smarties Awards is the world’s only global mobile marketing awards program that honors innovation, creativity, and success. Similarly, IAB MIXX Awards recognizes and celebrates the year’s best interactive marketing. The volume of these awards show that Opera Mediaworks continues to be an industry leader, and we hope that these campaigns will serve as examples that educate advertisers about what works in the evolving marketplace. Opera Mediaworks is proud to walk away a winner for both IAB MIXX and the MMA Smarties and we look forward to working on more campaigns that will push the creative envelope and innovate within the mobile advertising landscape.