As Opera Mediaworks steadily grows, it’s fun to see the teams internationally, and close to home, share their pride for the brand. We recently were sent pictures of the offices in Buenos Aires and the newly-acquired AdColony team in Los Angeles, California- all proudly displaying the “O”. We’re excited to share these new faces with you!
Now that you’ve met some more of the team, don’t forget to come see Opera Mediaworks in Chicago on July 29th at Mobile Media Summit. CPG, Retail and QSR (Quick Service Restaurant) will dominate the discussion at this third annual summit, so come learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives.
For more information and registration click here. As always, remember to follow us on Twitter, Facebook and LinkedIn for more updates and events!
With mobile device use exploding, Opera Mediaworks had the opportunity to review current mobile trends and research at the AAN Convention in Nashville, TN on July 10, 2014. Our own Wouter Vermeulen, Director, Platform Sales and Service, spoke on the “State of Mobile 2014: Advice, Insights and Innovations” panel alongside panelists from Nieman Journalism Lab and the Charleston City Paper.
Wouter’s presentation focused on how publishers can better monetize their ever growing mobile audience using AdMarvel as a service under the Opera Mediaworks umbrella.
”As Opera Mediaworks continues to be the leading unified end-to-end platform servicing the entire advertising value chain, I am particularly excited about the partnership with AAN’s premium local publisher groups,” said Wouter. “With a tremendous audience shift towards mobile, AdMarvel as a service will help connect AAN’s local audience to national advertisers via 140+ mobile-focused ad networks, DSPs and agency trading desks connected to AdMarvel today where publishers have full control and visibility to filter what categories of ads appear on their apps.”
Wouter also walked the audience through some key mobile ad trends to watch in 2014, including: rich media, video, native, and cross platform audience retargeting in a programmatic world.
To know more about AdMarvel as a service, email firstname.lastname@example.org and don’t forget to follow us on Twitter, Facebook, and LinkedIn for more updates!
In the middle of one of the biggest sporting events of the year, Opera Mediaworks found that mobile use by an average U.S. consumer approaches three hours a day and analysts predict mobile will be the third-largest advertising medium by the end of the year.
In the Q2 State of Mobile Advertising report, Opera Mediaworks paid special attention to mobile traffic to sites and apps containing content related to football, as mobile users across the globe were captivated watching the latest football news from Brazil on their mobile devices. Read more here on the observations found.
Follow Opera Mediaworks on Twitter, Facebook, and LinkedIn for more updates!
On July 9th, CEO Mahi de Silva will be speaking at VentureBeat’s MobileBeat at 11:50am in San Francisco alongside speakers from Fetch, Tango and AOD Mobile at VivaKi. The panel, entitled “Programmatic capabilities: State of the industry and what is next” will focus on how mobile ad inventory is increasing, benefitting not only advertisers but also publishers and users. Mahi and the panel will discuss how the programmatic stack changes the expectations in terms of performance, why programmatic buying is on pace to becoming the main way to serve advertising, and the best supporting platforms and data strategies.
On the same day, Mahi will also host a lunch roundtable discussion titled “The Mobile Advertising Revolution: Bigger than Desktop” from 12:40 pm to 2:00 pm at MobileBeat.
Come participate in this exciting discussion led by senior executives at the top companies in the industry. MobileBeat is VentureBeat’s seventh annual event on the future of mobile and has gathered the industry’s biggest names to uncover new case studies, insights and strategies designed to help you leverage mobile to increase profitability for your company.
Learn more about MobileBeat here. We look forward to seeing you there!
Don’t forget to follow us on Twitter, Facebook and LinkedIn for more updates.
It was a good day for Opera Mediaworks at the Mobile Media Summit in London yesterday. Our own Ben Dimond, Group Agency Director, joined an impressive line-up of speakers in the mobile advertising world. Ben’s presentation, “Apps: Our Mobile DNA” looked at the huge importance of Apps in mobile and how- from an advertising perspective- it helps advertisers learn more about users and allows them to deliver more relevant messages.
“When we install apps onto our new phone/tablet, we are installing all sorts of information about ourselves onto the device: things we like, things we need, things that correlate with our personality,” Ben explained. “In many ways we are actually downloading our personality onto our device. Looking through the apps I have on my phone would tell you a lot about my interests, behaviours and also certain personality traits. This is hugely useful for advertisers.“
Ben also shared that Opera Mediaworks’ UK operations had recently teamed up with Nottingham University to research apps that users have, what those apps say about them, and how that influences their behavior with ads.
“From this, we identified certain profiles of users who fit into certain categories of apps. For instance Fact Finders, users who indexed highly as having reference style apps and lower with entertainment app, or High Rollers, users who indexed highly as having betting and sports apps and lower than average on having lifestyle or entertainment apps,” he added.
The presentation was well received and educated the attendees on what lies behind the veil of mobile advertising. We hope you were able to join, and encourage you to come see us at our next Mobile Media Summit in Chicago on July 29th.
You can read more about MMS London here, and don’t forget to follow us on Twitter, Facebook and LinkedIn for more updates and upcoming events!
As part of the exciting announcement this week of the acquisition of AdColony, Opera Mediaworks held an “all hands meeting” in the San Mateo, California office where we heard from CEO Mahi de Silva; Scott Swanson, President Global Advertising Sales, and Erik Harrell, CFO/CSO, Opera Software.
The meeting was a chance for employees to hear more about the new addition to the Opera Mediaworks family and how this will affect this fast growing mobile advertising industry.
“At Opera, we’ve assembled the most comprehensive mobile advertising platform that serves both advertisers and publishers. We’ve achieved a lot, from the first rich media ads in the Wall Street Journal and USA today iPad apps in 2011, to ad units that incorporate the camera, accelerometer and microphone on smartphones,” said Mahi de Silva.
“Today is new chapter for Opera Mediaworks where we combine forces with the world’s best mobile video ad platform. Mobile video is the fastest growing medium on mobile devices and the most sought after ad unit by advertisers today. Our platform is now even better positioned to deliver what our customers want and need.”
With the recent additions of apprupt in Germany and AdColony, Opera Mediaworks is kicking off our busy summer on a high note. We’ll be at Mobile Media Summit in London on July 1st, and Mobile Media Summit in Chicago on July 29th. These summits are always a great way to share what we have been up to, what we are planning in the future, and what is hot and happening in the mobile advertising industry today. You don’t want to miss it.
Click here to register for MMS London and here to register for MMS Chicago. And as always, follow us on Twitter, Facebook, and LinkedIn for more news and events!
Today we announced the exciting news of our expansion with the addition of AdColony to our growing team!
This addition of AdColony, a leading mobile video advertising platform, will allow us to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers.
“Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialization around mobile video – the fastest growing segment within the mobile advertising industry,” said Lars Boilesen, CEO, Opera Software.
We’re thrilled with this direction and look forward to continued growth and movement forward. Read more on our press release here as well as additional coverage by The Wall Street Journal!
For more exciting updates and breaking news, follow us on Twitter, LinkedIn, and Facebook.
As the last day of our time in Cannes draws to a close, we look forward to our upcoming presence at the Mobile Media Summit in London!
Join us Tuesday, July 1st at the Rosewood Hotel, London for this exciting mobile media and advertising conference featuring our very own Ben Dimond, Group Agency Director, Opera Mediaworks as one of the speakers. Ben will moderate the presentation: “Apps-Our Mobile DNA” from 9:45-10:25am. At this session, you will learn how mobile apps are influencing every day purchase decisions and if your mobile profile is influencing your actions. This informative segment is not to be missed! Make sure you come by and say hi, and register here.
Mobile Media Summits gather together the most powerful media, digital, agency, brand, and mobile executives who drive mobile innovation globally. We’re thrilled to be co-sponsoring this event, and look forward to our participation in many more.
Make sure to follow us on Twitter, Facebook and LinkedIn for more updates, and be the first to know where we will be showing up next! It’s going to be an exciting summer, and we’re glad you are along for the ride.
The Cannes Lions festival of creativity is a place where the great creative work is honored. Clients and their agencies come to network, and celebrate their accomplishments together with fantastic speakers and even more fantastic events. In recent years, the advertising technology industry has also joined in for the festivities in Cannes, making it the only global advertising event of its kind.
Opera Mediaworks endeavors to be the leaders in mobile advertising technology and product development. We sell advertising to the Fortune 500 brand advertisers around the world, and for us Cannes is a remarkable opportunity to meet with our agency partners, and the clients whose advertising budgets they manage.
Cannes is certainly over the top. On Monday, we took our clients ‘flyboarding’ (see the video here) and throughout the week we’ll be hosting our agency customers on the Mobile Mafia yacht, which we are co-sponsoring ,and taking them on a brunch excursion to St. Tropez on Thursday.
Cannes is a fantastic opportunity for us to get quality time to speak to our agency partners, often with their clients present, about their needs and challenges. If we’re aligned with their needs, we can better build technology and products to help them achieve their goals.
Read more about our presence in Cannes from this recent write up in the Wall Street Journal. Also, be sure to keep following us on Twitter, LinkedIn, and Facebook for more updates!
Every year, creative communications industry professionals gather in Cannes, France for the advertising industry’s biggest awards show and festival: Cannes Lions. This year a special focus of the event is Lions Health, which is billed as the world’s first festival of creativity in healthcare communications. In honor of this event, Opera Mediaworks conducted a focused study of mobile advertising and consumer use of mobile Health & Fitness sites and applications. This study leverages insights from the over 500 million impressions per month we manage for over 400+ sites and applications focused on Health & Fitness content. It also leverages findings from our own consumer survey completed in May 2014.
Cannes Lions kicks off June 15th and will include more than 60 seminars across 7 days and an un-paralleled line up of world class speakers. We’re delighted to be included in the festival, and hope you can make it out to see us there!
Come listen to some of the industry’s most innovative and inspirational players, and see creativity in action.
We hope to see you there, and remember to follow us on LinkedIn, Twitter, and Facebook for more updates!