Opera Mediaworks nabs 8 awards at Advertising Week

Global creative team Opera House drives The Smarties and IAB MIXX award wins

Opera Mediaworks_Advertising Week_IAB MIXX_MMA Smarties

With Advertising Week slowly coming to a close, we are thrilled to announce Opera Mediaworks and our mobilike division in Turkey took home a grand total of eight awards this week from the MMA Global Smarties Awards and the IAB MIXX Awards.

Opera’s global Opera House creative team is behind the highly creative and innovative campaigns that won these accolades at Advertising Week.

MMA unveiled their 2015 Global Smarties winners on Monday, announcing Opera Mediaworks and mobilike as winners. Opera Mediaworks took home the bronze Smarties award for the “adidas Discovers the Power of Mobile-First Storytelling” campaign in the Mobile Native category and mobilike took home the bronze Smarties for their “Who Does More” campaign in the Innovation category.

Check out our award-winning adidas campaign below:

Our team also attended the IAB MIXX Awards dinner earlier this week, where mobilike walked away with 6 total wins (3 bronze and 3 gold) for the following:

Digital Audio

  • GOLD: Unilever / Axe Black & Mindshare Turkey and mobilike for “Axe Black – Bring the Quiet”

Innovative Use of Creative Optimization Ad Technology

  • BRONZE: Unilever / Axe Black & Mindshare Turkey and mobilike for “Axe Black – Bring the Quiet”

Mobile Brand Destination

  • GOLD: Samsung & Starcom MediaVest Group Turkey and mobilike for “Perfect Handwriting with S Pen”

  • BRONZE: Vodafone & Mindshare Turkey and mobilike for “Share Your Passion”

Mobile Display Ad – Custom

  • GOLD: Turkcell & BPN Istanbul and mobilike for “Turkcell Offline Music”


  • BRONZE: Unilever / Rexona & Mindshare Turkey, Wanda Digital, and mobilike for “Who Does More?”

Check out the award winning campaigns below:

“Axe Black – Bring the Quiet”

“Perfect Handwriting with S Pen”

“Share Your Passion”

“Turkcell Offline Music”

“Who Does More?”

The MMA Smarties Awards is the world’s only global mobile marketing awards program that honors innovation, creativity, and success. Similarly, IAB MIXX Awards recognizes and celebrates the year’s best interactive marketing. The volume of these awards show that Opera Mediaworks continues to be an industry leader, and we hope that these campaigns will serve as examples that educate advertisers about what works in the evolving marketplace. Opera Mediaworks is proud to walk away a winner for both IAB MIXX and the MMA Smarties and we look forward to working on more campaigns that will push the creative envelope and innovate within the mobile advertising landscape.


Opera Mediaworks named finalist for MMA’s 2015 Global Smarties and the 2015 Mobile Mafia Awards

Opera Mediaworks Award Nominations _ Mobile Mafia, SMARTIES, IAB MIXX

We are proud to announce that Opera Mediaworks was recently nominated as a finalist for MMA’s 2015 Global Smarties and the 2015 Mobile Mafia Awards.

Opera Mediaworks is nominated as a Global Smarties finalist for the Mobile Native category for the Adidas campaign, one of the many brand campaigns that participated in our Native Video Fund launched earlier this year. The adidas campaign truly demonstrates an ad experience that follows the natural form and function of the user experience in which it is placed. The campaign not only utilized new and innovative technology, but also harnessed Opera Mediaworks’ AdColony Instant-PlayTM HD video technology to go the extra mile and provide mobile users with a holistic, seamless experience within the native feed.

The complete list of finalists for the 2015 Global Smarties Awards can be found here.

We are also proud to share that Opera Mediaworks is nominated as a Mobile Mafia Awards finalist for Best Native Campaign and Best Creativity for the Carl’s Jr. (also a part of our Native Video Fund) and Orajel Bubble Guppies campaigns, respectively.

Like the Adidas campaign, the Carl’s Jr. campaign demonstrates creative best practices for mobile short-form video and utilizes Instant-PlayTM HD video technology to virtually eliminate load time on video ad playback with HD quality in a native in-feed environment.

For a closer look at this campaign, check out the video below:

You can view the Orajel Bubble Guppies campaign here

The MMA Smarties Awards is the world’s only global mobile marketing awards program that honors innovation, creativity, and success. Similarly, the Mobile Mafia Awards recognize creativity and innovation in mobile. Finalists and winners recognize teams and talent that push the boundaries of mobile marketing to reach and engage with consumers, all of which we have demonstrated. With mobile technology continuing to evolve and the expanding role of mobile video in marketing, Opera Mediaworks is known for adapting creatives and campaigns to better address the growing mobile marketing space.

Both MMA and Mobile Mafia will announce winners at their respective dinners held on Monday, September 28, 2015 in New York, where many will come together to celebrate an evening of excellence, innovation and effectiveness in mobile marketing.

What’s in a new logo?

If you were at dmexco last week, you may have noticed something a little different about the Opera “O”. Earlier this year, we celebrated Opera’s 20th birthday. Now, we are proud to announce that our parent company Opera is unveiling a new brand identity. From its humble beginnings as a browser company, Opera has always stood for one thing. “We want to enable more people, in more places, to experience what matters, when it matters most.” While the logo keeps the familiar red “O”, the change signifies the direction Opera has been going and will continue to go.

How does a company change a logo?

With the new Google logo change, and Yahoo before that, the changing of logos can be a much discussed topic. But what exactly goes into this change? How does a company effectively define its brand, and goals with a simple image? For Opera, an in-house creative team combined with two independent agencies – U.K based DixonBaxi, who helped design the global brand and creative strategy and Anti, a Norwegian company focusing on the visual identity, teamed up to create this logo that goes far beyond its colors, icons and fonts.

So, what’s new?

You may notice the new “O” is 3-dimensional. Besides looking more sleek, this is a symbol of the way the “O” has become a gateway to more. (We still have the traditional red “O” gateway to more. Whether it is allowing users the capability to use more data with Opera Max, more security with SurfEasy, or just to have more options in browsing with Opera Coast and Opera Mini, Opera allows you to find what you are looking for on the web.

Another thing you may notice is that the “Software” has been dropped, and now stands as just Opera.

With many subsidiaries, such as Opera Mediaworks, Opera has grown far beyond a software company. And as the largest subsidiary of Opera, Opera Mediaworks is also adopting the new brand identity from our parent company with a new logo that will be reflected across all our properties.

Opera Mediaworks continues independent success

And as it is with any logo change, the company continues its commitment to products, services and customers.While we are taking on the new “O”, Opera Mediaworks remains the first mobile platform build for brands and a market leader in mobile advertising. The Opera Mediaworks platform reaches more than 1.1 billion unique consumers every month globally, on 19,000+ mobile sites and applications. 18 of the top 25 media companies and 85% of the top 100 apps rely on Opera Mediaworks’ advertising platform for monetization, and 90% of the Ad Age top 100 work with Opera Mediaworks to reach and engage consumers. With innovative technology such as Instant-Play™HD video technology, Opera continues to provide breakthrough marketing at scale.

Opera launches the world’s only 100% Instant-Play video exchange


The two hottest areas of mobile advertising today are mobile video and programmatic buying. So what happens when you put the two of them together – and then add in key elements to also ensure brand safety and the highest level of video quality?

That is what we are introducing today: the addition of Instant-Play™ HD video to the Opera Select private marketplace, creating a truly unique programmatic opportunity in the market.

In March, we announced Opera’s premium programmatic offering, Opera Select, a private marketplace (PMP) that is open only to select bidders, with access to early-session impressions – at both fixed and variable pricing – in premium, high-value environments. In the five months since its introduction, we’ve successfully facilitated rich-media display campaigns with advanced targeting and preferred access to the apps and sites of premium publishers.

But display impressions were just the beginning.  Now we’re adding access to a rich pool of full-screen mobile video impressions to Opera Select. And it’s not just any video: Instant-Play™ HD video, with lightning-fast loading time and crisp HD quality, provides a superior sight, sound and motion experience for the advertiser, the publisher, and, most importantly, the consumer.

Watch this side-by-side comparison between Instant-Play™ and streaming video to see the difference in load time and overall user experience:

To make Instant-Play™ HD video available to Opera Select buyers, we’ve partnered with Adelphic, a leading mobile-first demand-side platform (DSP). Once invited to Opera Select, buyers can now use their seat on Adelphic to access the world’s only Instant-Play™ video exchange.

The mobile programmatic space as a whole is estimated to nearly double this year, rising 88.4% to $8.36 billion, or 57% of total mobile display ad spending in the U.S. – a share that is expected to reach 68% in 2016. As more premium publishers move their inventory into private marketplaces and programmatic-direct setups, we’re going to see the shift become even more pronounced.

Within mobile, the mobile video category is on a tear, projected to grow 3X faster than desktop through 2020. Opera Select with Instant-Play™ combines the power of programmatic with the vast opportunity in mobile video, thus providing an exponential amount of value for both advertisers and publishers.

Excited about Instant-Play™ HD video on Opera Select? Be in touch via select@opera.com.

And watch for new additions to Opera Select, including Instant-Feed™ Native Display – coming soon.

Native Mobile Video is Better Than Average (And We Have Proof)

Image_comScore_Opera Mediaworks_Native_Video_Study

You don’t get to be the industry’s leading independent mobile advertising company by playing it safe. You have to lead – not follow. And sometimes that means you have to take risks.

At the beginning of this year we took a big risk. A multi-million dollar risk, actually.

We invested in the in-feed native mobile video format, and we recruited mega-brands like Adidas and GM to try it. With Instant-Feed™, our global team of product developers and engineers had built what we felt was a revolutionary new ad unit – one that emulated the ways people were consuming mobile content and would deliver far better performance because of that.

To get a strong understanding of the results, we partnered with comScore to study the effectiveness of all the Instant-Feed™ campaigns that were part of the Native Video Fund. We’re delighted to say that the results were incredible. We went out on a limb to make native mobile video scalable, and available to all the advertisers and publishers in the broader ecosystem, and the results prove that the risk was well worth it.

Here’s what we found:

  • In-feed, native mobile video can drive intent to purchase (or download)

The comScore study found that our in-feed native mobile video campaigns were far more likely to drive users to purchase a product or download an app than “standard” mobile ads. That includes mobile banners, pre-roll and interstitial video, as well as other in-app and mobile web formats.

  • In-feed, native mobile video can inspire users to recommend your products to others

Sometimes it’s not about the direct sale. For some companies, the goal is to get influential users to spread the word about their product or service, giving it more credibility (and appeal) with the people around them. The comScore study found that Instant-Feed™ ad campaigns were much better at increasing the likelihood that users would recommend the product or service they saw than if they had only seen standard mobile ads.

  • With optimized creative, in-feed native mobile video ads can perform up to 3X better than the industry “norm”

Our global creative team has always maintained that mobile ads perform best when the creative is designed with the mobile user experience in mind. Call it “mobile-first” or “mobile-centric” thinking, but the comScore study has proven this to be true.

The Instant-Feed™ campaigns that followed our creative guidelines – details like hooking users within the first 2-3 seconds, or featuring quick cuts and product close-ups – thoroughly outperformed standard mobile ads across multiple categories. On average, they delivered results that were 2X – 3X higher than what the industry has come to expect from mobile ads.

Based on the results of the study, and the (positive) feedback we’ve gotten from our Native Video Fund participants, we think it may be time to raise those expectations.

You can check out the press release, coverage by MediaPost, and of course, find the full results of the study here.

Hungry for mobile programmatic?

Opera Mediaworks Mobile Programmatic

“Automation” is a tricky word — one that carries with it both excitement and trepidation. The very nature of automation brings forth the exciting prospect of superhuman speed and efficiency, the ability to move at a faster pace and and reaching beyond the limitations of the “manual” world. But at the same time, it frightens us, because we are, of course, human, and don’t want to be replaced.

In the 1980’s, for instance, when “automation” hit Wall Street and program trading became widely used in trading between the S&P 500 equity and futures markets, the volume and speed of activity exploded and became incomprehensible to the mere human brain. It was thrilling — and petrifying at the same time.

This algorithmic revolution came to the online advertising space, and now it is hitting the mobile advertising industry in the same way, notes the Economist in its special report (pdf) on programmatic buying. In fact, some agencies and media companies are instructing their executive teams to read “Flash Boys” by Michael Lewis, a book about Wall Street’s high-speed traders, to understand what the media-buying space is like today.

Just as the computerization of order flow in the financial markets only developed further, making trading even faster and more efficient, programmatic over the past decade has moved past its rudimentary beginnings in the search advertising market and become more sophisticated, gaining traction in the online display market — and now taking major inroads within the mobile medium.

By now, to say programmatic buying is a trend would like saying those Wall Street traders might soon go back to pen and paper and little green screens, writing trades down on a stub and having them written in a log and run to the accounting office. Programmatic buying is not a sales strategy per se; it is mostly about operational efficiencies.

But not all programmatic is created equal. Real-time bidding on an open exchange, which most people are familiar with by now, is a public auction, with non-guaranteed inventory – and has been grappling with the problem of low-quality for years (i.e. transparency, viewability, low session depth, etc.). This is where the industry thankfully developed the technology to create private marketplaces (PMPs), open only to select bidders, with both fixed and variable pricing. In parallel, publishers started to sell their direct guaranteed inventory programmatically, with fixed pricing and guaranteed impressions and placement on premium, high-value environments.


What the private exchanges allow for is letting brands and publishers set up direct relationships – just like the old days, while leveraging the technology that delivers the speed (milliseconds vs. I/O trading), targeting, scale and efficiency of an all-digital, algorithmic platform, writes Adweek. And at the same time, maintaining the highest level of brand safety and transparency.

While private exchanges might be a relatively new concept, they are gaining traction with electrifying speed. Buying via private exchanges (18%) has just eclipsed programmatic via RTB on open exchanges (17%), according to a 2015 IAB survey of mobile marketers.

And the private programmatic industry is projected to approach $8.6 billion as early as next year, as brands as well as performance advertisers openly embrace the model and move their budgets into it. Ultimately, we believe that PMPs will overtake the open exchange auction model, as buyers realize how much more transparency and viewability they can have into the reach they are buying, and as publishers become more frustrated with how diluted their CPMs become with the open-exchange model and want to get the value they deserve from their inventory.

Still, like any dramatic movement into automation, there are some areas that have yet to catch up to the demands of both buyers and sellers. As Eric Cohen from Demand Media proclaims in a Digiday op-ed: “We expected a flood and got barely a trickle [...] but it could mean not abandoning a direct sale or open auction strategy. Ensure that you’re consistently eating small meals rather than expending all your energy on catching that elusive mobile programmatic feast.”

But the day of the mobile programmatic feast is very close, and it will arrive sooner than you think – because publishers and advertisers are hungry for it. And that is what sets apart the greatest athletes, entrepreneurs, and, yes, financial traders in the world: Hunger. We’ve come a long way since the early days of desktop-only, open RTB, and in doing so, have made great achievements in mobile monetization, but we are – and should be – hungry for more.

El mundo móvil: How LatAm gets creative with mobile ads

What is the mobile advertising creative process like in Latin America? We spoke with Gonzalo Borras, our team lead in the Buenos Aires office, about how creativity translates across continents and cultures.

Opera House's Gonzalo Borras

“It’s different here”

Regarding the time we need to build ads, well, okay, it’s the same as in the U.S. or Europe. But in those regions things are much more organized; you have time to build mockups and send a demo to the client. Here, clients want to see the real ad, they want to see their brand in the unit. So, we just go ahead and build the media itself and send it directly to the advertiser. It’s the best way right now to help them understand all the creative possibilities.

Another big difference is the variation in carrier speeds. In the U.S. and EMEA, mobile carriers are all pretty fast. Here we have to be more careful about optimizing our rich media to be able to run on the speed that the operator offers, which in many cases is even a shade under 3G.

“Pre-existing assets? Sure, send ‘em over”

One of the biggest challenges we face is the expectation that we can simply adapt existing assets to mobile. Now, sure, our creative team is absolutely mobile-first, and that is an embedded skill that comes with the package — we know what works on mobile, we consider all of the different device types and screen sizes, and we can do magic with rich media.

Screen Shot 2015-07-15 at 5.31.27 PM.png
Nespresso Mobile Campaign

But nine times out of ten we aren’t even given the assets to work with!  So we have to be scrappy. It’s actually one of the things we’re known for. We get creative on how to source the right assets and work with it!

“Creativity has become more important, not less, as mobile has evolved”

Creativity in advertising used to be about the superficial impression, or in its greater moments, the story you were telling the consumer and the emotion you were getting them to feel. And in the beginning, mobile had the same goals — just with a smaller screen, which of course, made it more difficult.

What’s so exciting now is that we’ve evolved way beyond that, and marketers are starting to truly understand mobile’s core benefits. When you leverage the device’s native functionality (e.g., the gyroscope, camera, accelerometer, GPS) it allows you to engage with your audience in entirely new ways.

We also have so much more data than ever before, and what that does for targeting is amazing. With mobile, you have anonymous data on people’s actions, interests and location. If, for example, a device is on a WiFi connection at 12pm on a Tuesday, you can safely guess they are at their workplace, possibly about to take a lunch break, so serving them an ad for a quick-service restaurant in their area would make great sense.

“FYI…we invented the selfie”

Screen Shot 2015-07-15 at 5.29.52 PM.png

Did you know that? It’s true. Here in Latin America the autofoto, or selfie, was the “it” thing to do,well before you all went crazy over it. So when we quickly put together the selfie ad unit for the World Cup in Brazil, we knew it would be a big hit. Who wouldn’t want their face on a Brazilian, Mexican or Argentinian football team jersey, for example?

So those are really popular. Animation is also a hot commodity right now, and not everyone is offering that. I think what’s going to be big next is the motion unit. The user activates the camera, moves his head in front of it, and some special element will show in the ad. There are also going to be more around music, where you see a piano or guitar and can play it, all within the ad itself. Lots of cool interactivity on the horizon!

“How much can (or should) you really fit on a 320X50?”

There was one time that a client asked for images of four different cars, a whole bunch of copy and of course their logo… all on a 320X50. And there were also some legal disclaimers that had to be included as part of the message, too.

I think there is still a big disconnect in the industry about how to do a lot with very little. Tons of content — but with little space. Cool, innovative ad units, but lacking a significant budget. And, as I mentioned earlier, a rich media execution, but without the existing assets. That is where our creative team is really challenged and has to rise to the occasion in order to make something we are all proud of.

Gonzalo Borras is the Business Development Manager at Opera Mediaworks LATAM.


Two Decades of Opera Software


20 years of Opera Software

Today, we are proud to celebrate the 20th anniversary of our parent company, Opera Software.

Back in 1995, Opera Software was a division of a Norwegian communications company called Telenor. It was founded by two guys named Jon and Geir with a vision to bring the best internet experience to any device, regardless of location or network conditions. The first version of Opera was actually named MultiTorg Opera, and was run on a floppy disk (remember those?). Originally, the Opera browser required payment after an initial free trial.

20 years later, Opera has become a worldwide brand associated with bringing innovation and creativity to the web space. Synonymous with “the internet” in many regions, Opera Software now boasts 350 million users worldwide, across a diverse group of products.

Expansion across platforms

Since its inception, Opera Software has rapidly expanded its product offerings. With the ever-changing nature of the internet, Opera has adapted from its origin as a desktop browser. One of Opera’s most successful products is Opera Mini. Launched in 2005, Opera Mini gave internet access to even those with the most basic phones. In one year, Opera Mini was able to reach 1 million users and has not looked back since. Today, Opera Mini  helps 269 million people surf the web.

Corporation… with a personality

As a Norwegian brand in a world of massive internet giants, Opera Software has always been a brand that likes to have fun with its users. One of Opera’s distinctive features was the Opera community forums. It gave Opera fans the opportunity to talk directly with Opera employees as well as fellow Opera lovers.

Opera showcased this friendly personality, as it also served as a mailing board for fans who had mis-addressed their mail to the popular TV show host, Oprah Winfrey. Over 150 pieces of mail had mistakenly found their way to Opera employees, who thought they were reaching out to Oprah. As expected, Opera employees had some fun with this, reaching back to these fans who were surely ecstatic as they looked at their inbox with an email from who they thought to be, Oprah Winfrey.

Opera Mediaworks is born

In 2010, Opera Software announced its first mobile ad acquisition:, AdMarvel, Inc. and the mobile advertising division of Opera was born. Since then, Opera Mediaworks has grown organically while also acquiring a number of companies, including Mobilike and AdColony, all of which have contributed to Opera Mediaworks’ growing success. In Q2 2015 Opera Mediaworks hit revenues of $92.9 million USD, showing 83% year-over-year growth . As the world of mobile advertising expands rapidly, Opera Mediaworks has positioned itself as a major player in this sector.

Opera Mediaworks is extremely proud of the legacy of innovation Opera Software has provided to millions of mobile web users, and hope that we can carry the same impact on the mobile advertising industry when we reach our 20 years.

To see the blog post from Opera Software on the 20-year anniversary, click here.

Inside the Opera House: mobile creativity, innovation and advice from Jason Collar

What does it  take to be creative in the mobile advertising industry? We caught up with Jason Collar, one of Opera House’s Senior Creative Directors, to pick his brain on mobile creativity and get his advice to those who’d like to start their careers in the creative industry. 

Opera Mediaworks_Opera House_Jason Collar

“Being creative requires an open mind”

A designer can’t be afraid to try something new and must be willing to push boundaries.  When it comes to mobile creativity, our designers constantly challenge themselves to see what’s possible.

Each project will always have its own set of challenges; at times clients have conflicting call to actions (CTAs) or executions. In this case, we work closely with them to streamline the concept and develop a unit true to their goal.

We’ll look at the requirements and pull together various ideas. If we have to create or modify assets, we’ll take the extra time to ensure the ad renders correctly, or develop custom executions. Our team will find the appropriate solution. Not all ideas work, but we are always learning, testing and adapting to find the perfect balance between mobile capabilities and concepts.

“Mobile ad capabilities have progressed tremendously”

Mobile ads of today have grown by leaps and bounds. They tap into the device’s native functions, video quality has improved, dynamic capabilities are now possible and responsive units have become the norm. The difference today is advertisers and designers have higher expectations; everyone has a better understanding of what mobile advertising can accomplish.

With developers and designers working together, features such as the gyroscope, camera, voice activation, and vibration help make mobile advertising exciting.

Opera Mediaworks_Wheat Thins_Mobile Campaign

Opera Mediaworks_Lufthansa Selfie Mobile CampaignEmerging technologies have vastly improved the overall experience on mobile devices. The use of the camera capability, which was leveraged in the Lufthansa Selfie campaign, allowed users to take a selfie against a backdrop of a destination of their liking. With the Wheat Thins campaign, users were able to experience a new product by using the device’s gyroscope capability by tilting the device left and right. (Both units where shortlisted in the IAB Mixx Awards in consecutive years) With new technology such as motion ads, facial recognition, beacons, and mCommerce hitting the market, the storytelling will only improve.

“Technical constraints are an open door for innovation”

With emerging technologies comes technical constraints. We take these constraints as opportunities to innovate, resulting in a richer execution and a happier client. We do this by creating ads with low file weights (under 200KB), strong and clear messaging, simple but effective animation —  all driving the main KPIs.

“Keep an open mind. Inspiration can come from anywhere”

My advice to those who’d like to start their career in the creative industry, take the time to work on passion projects, keep challenging yourself and never stop adding to your portfolio. Don’t be afraid to take risks by adding additional elements to the creative. If you think there is a better way to accomplish the goal, express it. But, make sure your idea is concrete and well thought out.

Don’t be afraid to ask for a fresh set of eyes to look at what you’ve been working on, this will help you from getting stuck on one concept. Learn to be flexible and adapt to the industry.

Never stop learning. Subscribe to creative blogs, continue to take classes and keep an open mind. Inspiration can come from anywhere. But, most importantly, have fun and enjoy what you do!

For more information about Opera House, Opera Mediaworks’ global creative studio, email us at operahouse@opera.com.

 Jason Collar is the Sr. Creative Director in New York at Opera Mediaworks.

Opera Mediaworks continues strong growth in Q2 2015; Heavy focus on video and performance advertising, revenues up 83%

Today, Opera Software, Opera Mediaworks’ parent company, reported financial results for Q2 2015. Opera Mediaworks, Opera Software’s U.S.-headquartered mobile advertising subsidiary, showed strong growth for the parent company contributing 64% of Opera Software total revenues of $146 million in Q2 2015.

Here are some key numbers:

  • Opera Mediaworks reported revenues of $92.9 million, up 83% over Q2 2014
  • Overall Opera Software (publicly listed on the Oslo Stock Exchange) revenue was $146.2 million, up from $100.6 million year over year (45% increase). Adjusted EBITDA was $29.5 million in Q2 2015 compared to $27 million in Q2 2014.
  • This quarter the Opera Mediaworks platform surpassed the billion mark in reach with 1.1 billion monthly active users (an increase of 110% quarter over quarter)
  • The number of apps and websites powered by the Opera Mediaworks platform now exceeds 19,000 in Q2 2015, versus 17,000 in Q2 2014
  • More than 100 million installs to the app economy with quality and scale, second only to Facebook
Opera Mediaworks showed 83% growth yoy in revenue

Opera Mediaworks showed 83% growth year over year in revenue

Opera Mediaworks also announced today the expansion of its platform to include a complete marketing automation solution to app developers. This addition will enable game and app developers to not only monetize their mobile properties to their best potential, but also drive more retention and engagement with their users.

This new offering is delivered through a new platform leveraging the assets of AdColony, Opera Mediaworks and the team from Yvolver, which recently became a part of Opera Mediaworks.

Video shows steady and robust growth

This quarter, again, Opera Mediaworks demonstrated strong growth in revenues from mobile video advertising resulting from higher pricing and margins. In Q2 2014, only 9% of Opera Mediaworks’ revenues came from video advertising, in sharp contrast to Q2 2015 where 58% of revenues came from mobile video.

Brands are increasing spending towards video driven by sectors such as CPG, Financial Services, Tech and Entertainment. Some key customer wins included Unilever, American Express, Google, ABC and Wells Fargo.

58% of Q2 2015 revenues came from video

58% of Q2 2015 revenues came from video

Revenues from Opera Mediaworks Instant-Play™ HD technology (from the AdColony acquisition a year ago) nearly doubled from Q1 to Q2.

Some other key performing areas for the business were:

  • Global expansion continued with acquisition of Mobilike in Turkey and Opera Mediaworks APAC team showed impressive growth of 72% over Q1 2015
  • Several significant initiatives established Opera Mediaworks’ position in the programmatic space with revenue from programmatic partners in Q2 increasing by 6X in two months
  • The publisher platform showed promise with 14% of publisher customers bringing in more than $1 million in revenue

Continued dominance on driving app installs

Last but not the least, Opera Mediaworks continued to hold its no. 1 position as the leading mobile video platform for driving app installs in terms of quality and quantity. Working with 85% of the top grossing apps globally, the company continued to see quarter-over-quarter growth of 3X for campaigns worth $5 million and more and new account growth of 30%.

79% growth in performance advertisers yoy

79% growth in performance advertisers year over year

Compared to the same quarter last year, the Opera Mediaworks performance business had 79% more advertisers, and 133% more of advertisers that spent more than $1 million on the platform.

All in all, the company provided an optimistic view of the second half of the year and beyond, focused on growing its core business and overcoming challenges in slower growth segments.

“With our performance this past quarter, we continue to be the biggest independent mobile ad platform in the world – delivering strong year-over-year and quarter-over-quarter growth in revenue and profits,” said CEO Mahi de Silva. “We continue to remain optimistic for the second half of the year as we expand our portfolio of offerings and customers expand their spend towards the holiday season.”

More information on the Opera Software earnings can be found here.