At the Mobile Media Summit event in Los Angeles on Tuesday, April 1, CEO Mahi de Silva moderated a panel discussion on the topic: “Cars and Stars: Why Top Auto Advertisers and Entertainment Studios Are Putting Mobile Center Stage.”
The topics discussed were: mobile video and how agencies evaluate whether that form of advertising provides ROI, looking beyond clicks, app downloads and conversions to see how mobile advertising drives great results for brand advertisers, and discussing what the best post-campaign report personally seen from a mobile ad campaign was.
Mahi guided the conversation over these questions with representatives from Mindshare, Doner and Honda, giving the real deal on why mobile dollars are the most valuable. It was informative and eye opening for all who attended, and the Los Angeles setting provided the perfect backdrop.
We hope you were able to attend! Be sure to check back here for news about more opportunities like that to learn what we’re up to, and interact with us face to face!
Next up we’ll be at Mobile Media Upfront in NYC on May 19th so if you’re around, come see us there!
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