Opera Mediaworks published a State of Mobile Advertising report today highlighting how the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Most significantly, Android has, for the first time, become the biggest platform globally for mobile ad traffic- surpassing iOS.
Latest posts by Melissa McMahon (see all)
- REPORT: TRENDS AND BENDS IN MOBILE ADVERTISING - February 3, 2015
- Opera Mediaworks at Mobile Media Summit in San Francisco - January 28, 2015
- The true value of beacons is not in the here-and-now - October 8, 2014