Don’t miss the exciting chance to meet with Scott Swanson, President, Global Advertising Sales for Opera Mediaworks, at the Palace Hotel in San Francisco!
This event, put on by the San Francisco Bay Area Innovation Group, will be held on May 8th from 8 am to 11 am at the Palace Hotel located at 2 New Montgomery St. You can find more information here.
Scott will be sitting on a panel entitled “How To Win The 3-Legged Race And Achieve Success in Mobile” which will focus on understanding the mobile landscape through a “3 legged Race of Mobile.” This race is broken down to three areas mobile needs to “get its act together” in order to be successful:
-Targeting: Programmatic targeting in the absence of cookies
-Context: Apps, browsers and the domination of social in mobile (i.e. Facebook and Twitter)
-Creative: The right formats, responsive design and having impact on a smaller screen.
Make sure you join us tomorrow to find out we make mobile one of the top three advertising categories on a global scale! We look forward to seeing you there.
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