As part of the exciting announcement this week of the acquisition of AdColony, Opera Mediaworks held an “all hands meeting” in the San Mateo, California office where we heard from CEO Mahi de Silva; Scott Swanson, President Global Advertising Sales, and Erik Harrell, CFO/CSO, Opera Software.
The meeting was a chance for employees to hear more about the new addition to the Opera Mediaworks family and how this will affect this fast growing mobile advertising industry.
“At Opera, we’ve assembled the most comprehensive mobile advertising platform that serves both advertisers and publishers. We’ve achieved a lot, from the first rich media ads in the Wall Street Journal and USA today iPad apps in 2011, to ad units that incorporate the camera, accelerometer and microphone on smartphones,” said Mahi de Silva.
“Today is new chapter for Opera Mediaworks where we combine forces with the world’s best mobile video ad platform. Mobile video is the fastest growing medium on mobile devices and the most sought after ad unit by advertisers today. Our platform is now even better positioned to deliver what our customers want and need.”
With the recent additions of apprupt in Germany and AdColony, Opera Mediaworks is kicking off our busy summer on a high note. We’ll be at Mobile Media Summit in London on July 1st, and Mobile Media Summit in Chicago on July 29th. These summits are always a great way to share what we have been up to, what we are planning in the future, and what is hot and happening in the mobile advertising industry today. You don’t want to miss it.
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