In the middle of one of the biggest sporting events of the year, Opera Mediaworks found that mobile use by an average U.S. consumer approaches three hours a day and analysts predict mobile will be the third-largest advertising medium by the end of the year.
In the Q2 State of Mobile Advertising report, Opera Mediaworks paid special attention to mobile traffic to sites and apps containing content related to football, as mobile users across the globe were captivated watching the latest football news from Brazil on their mobile devices. Read more here on the observations found.
Latest posts by Melissa McMahon (see all)
- REPORT: TRENDS AND BENDS IN MOBILE ADVERTISING - February 3, 2015
- Opera Mediaworks at Mobile Media Summit in San Francisco - January 28, 2015
- The true value of beacons is not in the here-and-now - October 8, 2014