With mobile device use exploding, Opera Mediaworks had the opportunity to review current mobile trends and research at the AAN Convention in Nashville, TN on July 10, 2014. Our own Wouter Vermeulen, Director, Platform Sales and Service, spoke on the “State of Mobile 2014: Advice, Insights and Innovations” panel alongside panelists from Nieman Journalism Lab and the Charleston City Paper.
Wouter’s presentation focused on how publishers can better monetize their ever growing mobile audience using AdMarvel as a service under the Opera Mediaworks umbrella.
“As Opera Mediaworks continues to be the leading unified end-to-end platform servicing the entire advertising value chain, I am particularly excited about the partnership with AAN’s premium local publisher groups,” said Wouter. “With a tremendous audience shift towards mobile, AdMarvel as a service will help connect AAN’s local audience to national advertisers via 140+ mobile-focused ad networks, DSPs and agency trading desks connected to AdMarvel today where publishers have full control and visibility to filter what categories of ads appear on their apps.”
Wouter also walked the audience through some key mobile ad trends to watch in 2014, including: rich media, video, native, and cross platform audience retargeting in a programmatic world.
Latest posts by Melissa McMahon (see all)
- REPORT: TRENDS AND BENDS IN MOBILE ADVERTISING - February 3, 2015
- Opera Mediaworks at Mobile Media Summit in San Francisco - January 28, 2015
- The true value of beacons is not in the here-and-now - October 8, 2014