Opera Mediaworks was in Chicago today at Mobile Media Summit! CPG, Retail andQSR (Quick Service Restaurant) dominated the discussion at this third annual summit, the focus being on how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives.
Our very own Scott Swanson, President of Global Advertising Services moderated the keynote: “McDonalds Making Moves In Mobile” alongside industry leaders from McDonalds and DDB.
Latest posts by Melissa McMahon (see all)
- REPORT: TRENDS AND BENDS IN MOBILE ADVERTISING - February 3, 2015
- Opera Mediaworks at Mobile Media Summit in San Francisco - January 28, 2015
- The true value of beacons is not in the here-and-now - October 8, 2014