Opera Mediaworks was in Singapore on September 4 and 5 for the Chief Digital Officer Global Forum.
On September 4 Scott Swanson, President, Global Advertising Sales spoke on “The Future of Television in a Multi-Screened World” panel alongside industry leaders from Media Business Asia, Rewind Networks and BallBall. He also contributed to the “Mobile Platform Wars: Native Apps vs. The Mobile Web” panel September 5 alongside representatives from Tigerspike and Starhub.
In terms of overall market share growth in mobile advertising in 2013, the Asia-Pacific (38.9%) region is second only to North America (41.9%), according to an estimate by the Interactive Advertising Bureau. Asia is also a fast-growing region for the Opera Mediaworks business as we expand rapidly into big economies like India and Indonesia, and we took this opportunity to meet with some of the leaders in mobile advertising in that market.
The Chief Digital Officer forum is an exclusive thought leadership and networking forum that brings together top industry executives and industry leaders from around the globe to debate and discuss the rapidly transforming digital ecosystem.
Over two days, attendees participated in one-on-one fireside chats, intimate roundtable discussions and high caliber keynotes all designed to promote creativity and innovation.
Opera Mediaworks will also participate in the Chief Digital Officer Forum in Half Moon Bay, California from November 18 to 20 to connect with global leaders in the digital ad business. Read here for more details on the Singapore event and remember to check our Facebook, Twitter, and LinkedIn page for upcoming events and information.
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