Opera Mediaworks will be at multiple events this week in New York City to partake in Advertising Week. Kicking it off, Hannah Magee, SVP, Sales, Opera Mediaworks will host a fireside chat with Ritu Trivedi, EVP, MediaVest USA at the Mobile Media Summit at 12:20 pm on Monday, September 29.
Scott Swanson, President, Global Advertising Sales, will take the stage at the IAB Mixx conference down the street, to talk in a Rich Media Creative Showcase along with Florian Gmeiner, Head of Marketing US for Lufthansa at 4:45 pm on September 29.
Scott and Florian will address how marketers need to do more to deliver meaningful, highly-captivating brand messages to their audiences in the most effective and measurable manner on mobile devices. They will walk the audience through a case study of a recent Lufthansa rich media campaign.
Later in the week, CEO Mahi de Silva will speak along side representatives from Hearst Digital Media, CrossBeam Media and the New York Times at the AdMonsters Meetup on Wednesday, October 1. They will address the topic of The Multichannel Endeavor: Balancing Product Innovation and Workflow Efficiencies for publishers.
Opera Mediaworks has been nominated for three awards this week at Advertising Week for the creative JetBlue voice-activated ad campaign — the Mobile Mafia Awards, the IAB Mixx Awards and the MMA Smarties. Wish us luck and hope to see you at Advertising Week in NYC this week!
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