Opera Mediaworks was one of the founding partners for the prestigious Code Mobile conference in Half Moon Bay earlier this week. Apart from the gorgeous location at the Ritz Carlton, Code Mobile proved to be a solid gathering of some of the key personalities in the mobile industry – discussing some of the important trends and innovations in mobile.
It was interesting to catch them talk about how they have utilized mobile as a platform to either connect people, enable commerce or just unleash their creativity.
At the end of the day and a half, it was clear that mobile is a pervasive platform that is here to stay. This is clearly expressed in this piece in Re/Code on the “World of Mobile by Numbers.” You will see the Opera Mediaworks’ Q3 2014 State of Mobile Advertising highly cited here.
In other news, Opera Mediaworks CEO Mahi de Silva was seen earlier this week talking on Bloomberg West about our latest State of Mobile Advertising report. Mahi focused on Android and iOS as mobile platforms and which one garners more mobile ad impressions versus mobile monetization. He also talked about the rise of mobile video as a way for brands to connect with their audiences on the devices closest to them – their phones. See the interview here.
All in all, a very busy and fruitful week for Opera Mediaworks!
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