What is the most important element of a successful mobile marketing campaign?
Is it the creative? Is it the technology that powers the campaign? Or is it the environment — where the consumer is and the state of mind that they’re in — that matters most?
We think that the sweet spot is at the center of all three.
Winning with mobile means using proprietary technology to deliver innovative creative, in the most premium environment possible. We are dedicated to helping our partners — and, on a higher level, the entire industry — find that sweet spot. This is why we have decided to introduce the Opera Mediaworks Native Video Fund, a project that will showcase some of the best examples of breakthrough mobile ad experiences you can see today.
The Native Video Fund* is a multi-million dollar effort to support development in one of the fastest-growing areas of mobile advertising: native video. We’ve partnered with major brands and publishers like Lenovo, SPIKE TV and General Motors — giving them up to $100,000 each — so that they can create next-generation mobile video campaigns.
Our goal is to foster the creation of ad experiences that engage and maybe even delight consumers and to elevate the conversation around creativity and innovation in mobile. This is just the start; we plan on continuing this conversation throughout the rest of 2015.
You can find out more about the campaigns, the participating brands and the ideology behind the fund over on the AdColony blog, and in this exclusive profile of the fund as featured in Ad Age today. For the nuts and bolts of the announcement, please see the press release.
*The Native Video Fund is one of the first major video-focused initiatives stemming from Opera’s acquisition of AdColony in July 2014. AdColony’s proprietary Instant-Play™ HD video technology is fully integrated into Opera Mediaworks’ core mobile advertising platform, and together the combined companies are actively implementing AdColony-powered video products across their shared portfolio of advertiser and publisher offerings.
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