As always, Apple’s entrance into a market – namely, wearables – has elevated the conversation around the market overall.
And based on our experience at last week’s Mobile World Congress, we’d say that consumer adoption of the Internet of Things (IoT) – which goes beyond smart watches to connected cars, and clothes and houses – will be very interesting for the mobile ad industry.
Just ask Ben Dimond, Director of Strategy for EMEA at Opera Mediaworks, and a leading voice in the Opera Innovation Lab. In the video below, he shares his thoughts on how connected devices and wearables might change things for mobile advertisers in the near future.
He also sheds light on the top regions of innovation in EMEA (hint: South Africa is on the rise), and answers one big, burning question about the Opera Innovation Lab. Namely … what kinds of things go on in an Innovation Lab, anyway?
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