We are proud to announce that Opera Mediaworks was recently nominated as a finalist for thinkLA’s 2015 IDEA Awards. The IDEA Awards are meant to recognize creativity and innovation in media, marketing, and advertising. Opera Mediaworks certainly demonstrated that, as we were nominated for our work in the Best Mobile Campaign category.
Opera Mediaworks’ AdColony division is nominated as a finalist for Best Mobile Campaign for “Disney ‘Big Hero 6’ Recharges Mobile Engagement,” in partnership with Walt Disney Pictures and OMD Entertainment. The campaign not only utilized new and innovative technology, but also harnessed mobile to showcase the film’s characters in a way that created familiarity and connections with the target audience.
A big highlight was Opera’s AdColony Instant-PlayTM HD video technology and a post-video rich media unit. Users were able to engage with characters from the film using gestures native to their devices and could respond to calls-to-action that led to more video content, visiting “Big Hero 6” social pages, entering a sweepstakes, and more.
For a closer look at how the campaign works, check out the video below:
thinkLA will announce award winners during the 2015 IDEA Awards Gala, on Thursday, June 4, 2015 in Los Angeles. This year’s theme is, “What if we…”, focusing on celebrating creativity, cutting-edge innovation, groundbreaking achievement, and astounding execution.
The complete list of finalists for all 2015 IDEA Awards categories and additional information on the IDEA Awards Gala can be found at http://www.thinkla.org/page/IA2015Home.
As a non-profit 501(c)(6) association, thinkLA was founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. They connect LA’s creative community; grow ideas, business and talent; and inspire through education, social and philanthropic events. thinkLA.org
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