Karl-Anthony Towns and Jahlil Okafor might be the most sought-after giants on the court, but in the mobile advertising space our no. 1 programmatic pick for June is CBS Interactive.
CBS Interactive, or CBSi, is the premier online content network for information and entertainment, with more than 280 million people visiting its properties each month. The media company’s portfolio of premium content sites include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, spanning popular categories like technology, entertainment, sports, news and gaming. And, the company has been doing an impressive job in optimizing these brands for mobile, offering consumers a seamless media experience wherever they go on the network, on any device and level of connectivity.
Opera Mediaworks has been working closely with CBS Interactive since its inception in 2008. Now, we are happy to announce that, through a preferred partnership agreement, we are able to connect buyers directly to CBS’s broad inventory of high performing mobile app and mobile websites.
Some top mobile web and in-app properties in the U.S. are:
- CBS, CBS News and CBS Sports
- TV Guide
Our demand-side partners can now programmatically buy inventory on these properties through private marketplace configurations that reside in the Opera Mediaworks Ad Exchange (OMAX), with the ease and efficiency that comes with automated buying and selling.
Available ad unit types includes banners (standard, MREC, full-page interstitial), MRAID native and video. To learn more about the opportunities from this new partnership, contact firstname.lastname@example.org.