Technology dominates most conversations in mobile advertising, but it is creative that moves hearts and changes minds. This has been true in every medium from the beginning of advertising — first in print, then radio, television, desktop and now mobile.
It is for this reason “Innovative Creative” is one of the three pillars of Opera Mediaworks’ core value proposition (in addition to Premium Environments and Proprietary Technology).
Introducing Opera House
Today, we find immense pleasure in announcing our new global creative studio: Opera House. We take deep pride in our global creative team that works with brands and agencies (both creative and media agencies) to bring mind-blowing creativity to their mobile campaigns that translates into actionable results.
Opera House is comprised of a global team of more than 60 well-known creative innovators and mobile marketing masterminds spanning North America, Northern Europe, Southern Europe, Africa, Latin America and Asia. Opera House’s goal is to become a trusted partner to brands and agencies with solutions and services to fulfill and test their mobile storytelling goals in a brand-safe premium environment. And in the end, it’s all about bringing results to our partners.
What we do
At Opera Mediaworks, we firmly believe that creative storytelling power is produced when combining art with technology. The mobile device is unique in that it is very personal and stays with the consumer at all times, demanding the most attention. With mobile advertising, the idea is to delight the customer with innovative creative rather than annoying them with uninspiring ad units.
The Opera House team leverages the native features of the mobile device, such as the camera, gyroscope, vibration and GPS, to come up with powerful stories through rich-media and video formats. In the past, Opera House has pioneered ad units such as native video, short-form video, selfie ads and voice ads. You can see more examples of mobile ad campaigns executed by Opera House here.
In the coming weeks, we will celebrate and highlight the Opera House global team and their brilliant work across continents in a series of blog posts and videos. This will include creative director profiles and technologist roundtables focusing on finding creative inspiration and Q&As with brand and agency partners.
We hope you will join us as we celebrate creativity with Opera House!
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