If you were at dmexco last week, you may have noticed something a little different about the Opera “O”. Earlier this year, we celebrated Opera’s 20th birthday. Now, we are proud to announce that our parent company Opera is unveiling a new brand identity. From its humble beginnings as a browser company, Opera has always stood for one thing. “We want to enable more people, in more places, to experience what matters, when it matters most.” While the logo keeps the familiar red “O”, the change signifies the direction Opera has been going and will continue to go.
How does a company change a logo?
With the new Google logo change, and Yahoo before that, the changing of logos can be a much discussed topic. But what exactly goes into this change? How does a company effectively define its brand, and goals with a simple image? For Opera, an in-house creative team combined with two independent agencies – U.K based DixonBaxi, who helped design the global brand and creative strategy and Anti, a Norwegian company focusing on the visual identity, teamed up to create this logo that goes far beyond its colors, icons and fonts.
So, what’s new?
You may notice the new “O” is 3-dimensional. Besides looking more sleek, this is a symbol of the way the “O” has become a gateway to more. (We still have the traditional red “O” gateway to more. Whether it is allowing users the capability to use more data with Opera Max, more security with SurfEasy, or just to have more options in browsing with Opera Coast and Opera Mini, Opera allows you to find what you are looking for on the web.
Another thing you may notice is that the “Software” has been dropped, and now stands as just Opera.
With many subsidiaries, such as Opera Mediaworks, Opera has grown far beyond a software company. And as the largest subsidiary of Opera, Opera Mediaworks is also adopting the new brand identity from our parent company with a new logo that will be reflected across all our properties.
Opera Mediaworks continues independent success
And as it is with any logo change, the company continues its commitment to products, services and customers.While we are taking on the new “O”, Opera Mediaworks remains the first mobile platform build for brands and a market leader in mobile advertising. The Opera Mediaworks platform reaches more than 1.1 billion unique consumers every month globally, on 19,000+ mobile sites and applications. 18 of the top 25 media companies and 85% of the top 100 apps rely on Opera Mediaworks’ advertising platform for monetization, and 90% of the Ad Age top 100 work with Opera Mediaworks to reach and engage consumers. With innovative technology such as Instant-Play™HD video technology, Opera continues to provide breakthrough marketing at scale.
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