Opera Mediaworks is nominated as a Global Smarties finalist for the Mobile Native category for the Adidas campaign, one of the many brand campaigns that participated in our Native Video Fund launched earlier this year. The adidas campaign truly demonstrates an ad experience that follows the natural form and function of the user experience in which it is placed. The campaign not only utilized new and innovative technology, but also harnessed Opera Mediaworks’ AdColony Instant-PlayTM HD video technology to go the extra mile and provide mobile users with a holistic, seamless experience within the native feed.
The complete list of finalists for the 2015 Global Smarties Awards can be found here.
We are also proud to share that Opera Mediaworks is nominated as a Mobile Mafia Awards finalist for Best Native Campaign and Best Creativity for the Carl’s Jr. (also a part of our Native Video Fund) and Orajel Bubble Guppies campaigns, respectively.
Like the Adidas campaign, the Carl’s Jr. campaign demonstrates creative best practices for mobile short-form video and utilizes Instant-PlayTM HD video technology to virtually eliminate load time on video ad playback with HD quality in a native in-feed environment.
For a closer look at this campaign, check out the video below:
You can view the Orajel Bubble Guppies campaign here
The MMA Smarties Awards is the world’s only global mobile marketing awards program that honors innovation, creativity, and success. Similarly, the Mobile Mafia Awards recognize creativity and innovation in mobile. Finalists and winners recognize teams and talent that push the boundaries of mobile marketing to reach and engage with consumers, all of which we have demonstrated. With mobile technology continuing to evolve and the expanding role of mobile video in marketing, Opera Mediaworks is known for adapting creatives and campaigns to better address the growing mobile marketing space.
Both MMA and Mobile Mafia will announce winners at their respective dinners held on Monday, September 28, 2015 in New York, where many will come together to celebrate an evening of excellence, innovation and effectiveness in mobile marketing.
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