Last week, Opera Mediaworks proudly took home the bronze award at the global MMA Smarties for our “adidas Discovers the Power of Mobile-First Storytelling” campaign in the Mobile Native category. This campaign, created by our in-house creative studio, Opera House, was part of our Native Video Fund, which we launched earlier this year. Take a look at the winning campaign below:
Opera Mediaworks’ Native Video Fund
Earlier this year, we launched the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. Supported by an alliance of top global brands and agencies, the Native Video Fund provided financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments powered by Opera Mediaworks’ AdColony Instant-PlayTM HD video technology.
Producing the Award-Winning Campaign
adidas, Johannes, Leonardo, Carat and TBWA\Digital Arts Network, along with our Opera House creative team revolutionized the mobile creative process, designing short-form video based on data-driven best practices. They tapped into native mobile video to drive higher engagement rates using mobile first video ads created specifically for in-feed environments. Combined with Instant-FeedTM HD video technology, adidas’ videos auto-played instantly when the post scrolled into view, expanding to a full screen view upon tapping the video. When in full-screen view, the viewer is brought to an end card that loads and allows for post-video engagement to either learn more or watch the long-form version of the video.
Check out the Opera Mediaworks’ best practices adidas implemented to come up with an award-winning campaign:
By implementing these best practices, the adidas campaign increased the likelihood to recommend the product to family and friends by 22%, 5x higher than the mobile norm.
Using mobile-first creative, adidas walked away with high rates on brand impact and engagement:
- 9.5MM+ impressions
- 55%+ increase in video completion
- 62%+ increase in engagement rate
- 4.2x greater engagement rates
We are proud to be recognized among one of the best in interactive and innovative marketing by the MMA Smarties and hope to continue educating our clients and advertisers/agencies on how to best utilize mobile advertising in the continuously evolving marketplace.
To learn more about native video ad effectiveness and how brands like adidas, Carl’s Jr., Disney, HISTORY and GM saw 2x increase in purchase intent, download our Native Video Study report here.
For more information on our creative studio, Opera House, contact firstname.lastname@example.org.
Latest posts by Audrey Cueto (see all)
- Opera Mediaworks Brings Home 15 Wins from MMA Smarties Turkey 2016 - November 8, 2016
- Unwrapping Mobile Shopping Habits (2016 Holiday Edition) [Infographic] - November 3, 2016
- Opera Mediaworks Wins Big with MMA Smarties and IAB MIXX Awards - September 28, 2016