Last Thursday, the Opera Mediaworks APAC team celebrated 3 wins at the Mobile Marketing Association (MMA) Smarties in Jakarta, Indonesia. With a powerful campaign for Berniaga, Indonesia’s premier online classifieds market place as verified by comScore, the campaign’s goals were to attract millions of new users, magnify brand recognition and boost its brand equity.
We are proud to announce our wins in the following categories:
- GOLD in Lead Generation/Direct Response/Conversion
- SILVER for Innovation
- BRONZE for Promotion
Check out our the campaign here:
Magnifying brand recognition and equity
93% of users use prepaid mobile plans, and data is prohibitively expensive in Indonesia. Through the Opera Web Pass service, sponsored by Berniaga, we were able to offer subscribers 3 FREE HOURS of Internet per day on the Opera Mini Browser, which they accessed by clicking on the “Berniaga Gratis” promotion. It was through the Opera Mediaworks APAC team’s creativity, deep understanding of local market constraints and consumer needs that The Sponsored Web Pass campaign allowed Berniaga to reach out to new consumers as they could easily access mobile Internet and reach outstanding success.
- 418,000 users reached
- 485,000 free passes granted
- Over 20 million impressions delivered
- 1.1 Million visits to Berniaga.com, including 88% new visitors
In addition to those wins, the team also took home 2 more awards from the MMA Smarties India gala a few weeks back for our work with AskMeBazaar in the following categories:
- SILVER for Lead Generation/Direct Response/Conversion
- BRONZE for Product/Services Launch
Disrupting the competitive e-commerce landscape
AskMeBazaar sought to establish themselves as a popular destination on all mobile devices by utilizing the Opera mobile browser. Over 12 audience segments (personas) were identified and served only the most relevant ads with customized product categories by using “Surf DNA”, our proprietary laser-focused technology, attracting the best transacting customers and increased the campaign efficiency in a major way.
More than 1,500 creatives were delivered each week to the targeted audience segments. Over 200 campaigns ran across the 12+ specific audience segments with matching 34 categories of relevant products found on AskMeBazaar.
Check out the case study here:
The MMA Smarties Awards are globally recognized as the only mobile marketing awards that celebrate excellence in mobile marketing and campaigns are judged equally on strategy, creativity, execution and results. We are proud to be recognized as examples of mobile marketing excellence.
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