Friends, family, loved ones: all things we give thanks for every Thanksgiving. As we take time this week to give thanks for the personal blessings in our lives, we remember that as mobile marketers and publishers, we have a lot to be thankful for as well.
We asked some of our clients and partners what they were thankful for this year. Check out what they had to say:
Time. “My team at Horizon Media works incredibly hard, and I’m thankful that our company gives us a leisurely four-day long weekend to celebrate and spend time with our families this Thanksgiving.” – Sarah Bachman, VP of Mobile Strategy at Horizon Media
Innovation. “This Thanksgiving, I have so much to be thankful for. A larger family, smart clients and football! With DIRECTV now part of the AT&T family, I am so excited about what AT&T AdWorks brings to the table. It’s invigorating to be at the forefront of industry-changing technology like our addressable advertising with unparalleled national scale. While this may sound great (and it is!), we must offer clients a bang for their buck. ROI is king, of course, but clients also expect end-to-end campaign measurement and full reporting transparency.
It’s a marketer’s dream to offer such a unique and compelling product. (The opposite, of course, would be like putting lipstick on a turkey.) I’m thankful for the opportunity to work at AT&T AdWorks during this high-growth and innovative time.”
– Maria Mandel Dunsche Vice President – Head of Marketing at AT&T AdWorks
Community. “This year, all of us here at Science Mobile are most thankful for the millions of dedicated users on our apps ‘Wishbone’ and ‘Slingshot.’ We thank them so much for downloading our apps, using them daily, sharing them with their friends and family, and voicing their feedback through reviews and emails. We’re extremely proud of the Wishbone and Slingshot communities we’ve built in 2015 and can’t wait to unveil to them all that’s to come in 2016.”
– Benoit Vatere, GM of Science Mobile
Progress. “As a marketer, I’m thankful for the industry’s progress towards responsibility. Maybe it’s the tryptophan talking, but I feel good whenever I see someone challenge the assumptions of what it means to be responsible, and we’re seeing that more and more. Whether it’s publishers guaranteeing results at the register, brands embracing the science of buyergraphic audiences, or even an entire medium like TV shifting to addressability, the ad industry has made strides in 2015 that many weren’t willing to consider a decade ago.”
– Mitch Turck, Marketing Manager at Nielsen Catalina Solutions
Stories. “I’m thankful for the way mobile has indelibly changed storytelling for all of us. I’m thankful for our brilliant product and engineering teams who create the platform by which a time-treasured oral & print tradition can be revolutionized on the mobile screen. From my Snapchat stories with my friends and family to the brand stories our advertisers tell to billions of people, mobile has forever changed the way we connect with one another. I’m thankful for the brands, publishers, and people who make it happen. Everyone loves a good story!”
– Nikao Yang, SVP Business Development and Marketing at Opera Mediaworks
We are extremely grateful to our clients and partners for sharing their words of gratitude. Here’s to a happy and healthy Thanksgiving, and a spectacular remainder of the year with you.
What are you #thankful for this Thanksgiving? Tweet us at @Omediaworks to share what you’re grateful for this year.
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