Each month, eMarketer releases their “Mobile Advertising and Marketing Trends Roundup”, featuring articles, insights and interviews to help keep marketers updated with the latest mobile marketing trends. This month, our study with comScore is featured at the #1 spot. Our comScore Native Mobile Video Ad Effectiveness Study is referenced to demonstrate how mobile video continues to grow, and how brands are creating video ads specifically for native mobile environments.
Other articles featured in this month’s round up include:
What’s going on with programmatic advertising on mobile
Why marketers are looking to mobile games
Interviews with ESPN and Zynga about reaching mobile consumers
Download the complimentary copy here.
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