We are thrilled to announce that Opera Mediaworks has been shortlisted for the 2016 Global Mobile (Glomo) Awards!
Opera Mediaworks is nominated as a Glomo finalist for the Best Use of Mobile for Advertising or Marketing category for the Rexona — Who Does More? campaign, a campaign Opera Mediaworks’ mobilike division, alongside Mindshare Turkey and Wanda Digital, worked on with Rexona.
“Do More” with second screen integration
Through Rexona’s partnership with Turkey’s most popular TV show, Survivor, the campaign aimed to inspire the target audience to play into the brand’s “Do More” philosophy. This was done through engaging activities between the Survivor contestants and users on the official Survivor app, which we integrated with.
The integration with the Survivor app allowed Rexona to create an effective second screen experience for viewers. Through this integration, data was collected on contestants’ performance, such as calories, movements and performance data — all of which were metrics that users and fans of the show could track.
Engaging with the user
Each Survivor contestant was provided a Rexona wristband to track performance, which was linked to the Survivor app. Leveraging the ability to track and share contestant performance, Rexona urged users to compete with the contestants and share their own progress and details on social media. Additionally, using digital watermark technology, users’ TVs sent audio signals to their smartphones before each Survivor competition during the show, allowing Rexona to interact with viewers in real-time, asking their thoughts on contestant performance and potential winners.
Click here or check out the video below to view the campaign.
The Glomo Awards, formerly known as the GSMA Awards, is the mobile industry’s longest established awards platform that recognizes everything from game changing mobile devices to applications, technologies, apps and services, showcasing the ever growing value that mobility brings to users, industries, businesses, communities and economies.
Glomo Award winners will be announced during Mobile World Congress 2016, on Tuesday, February 23rd in Barcelona, where many will come together to celebrate excellence, innovation and effectiveness in mobile marketing.
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