Our Chicago team recently took a day away from the office to attend Mobile Ventures Summit at the Trump International Hotel & Tower. The conference brings together brands from across different industries to discuss innovation within mobile and learn from each other.
We were very excited to be a part of this industry event and discuss the newest frontiers in mobile with impressive brands like Pepsi, United Airlines and IKEA.
Our VP, Sales – Midwest, Walter Yang, moderated a panel titled The Intersection Of Mobile, Media & Technology, featuring panelists from Wrigley, Kellogg Company, Mead Johnson Nutrition and Fanatics. We found that while all four marketers agreed that they rely heavily on data as a tool to build meaningful interactions with their consumers, mobile has been particularly tricky with regards to attribution.
The summit was extremely educational and we’re already looking forward to the next one. Mobile Ventures Summit New York is taking place at Trump SoHo on July 28. We hope to see you there!
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