Early this week, a few members of our Publishing team braved New York’s infamous summer humidity to attend AdMonsters OPS at the beautiful Metropolitan Pavilion.
OPS is a conference based on the fundamental belief that ad ops isn’t just how digital media is bought and sold — it is mission critical to modern online media companies. The event is a one-day excursion into all the facets of digital media marketing and monetization, including topics such as viewability, programmatic, ad fraud, video ad formats, audience extension and much more.
We kicked off the morning with a discussion on how technology is powering the Washington Post’s future with their Chief Information Officer, Shailesh Prakash. He emphasized that in his experience, mobile web monetization has proven to be much more difficult than mobile app monetization. At the Washington Post, the answer was to marry mobile web and apps to create their new Progressive Web App, built with new technology to bring near-instant speed and offline reading capabilities.
When the team wasn’t busy soaking in all the information from various sessions, they helped man our tabletop booth to field questions and meet new people.
Our panel on the top video monetization practices of mobile app publishers, led by Nikao Yang, EVP of Global Publishing, was a must-see. We were very lucky to have fantastic panelists from a variety of social, music and entertainment publishers including kik, Wishbone and iHeartRadio.
With such youth-focused publishers on the panel, we learned that rewarded video and value exchange are king when it comes to targeting millennials and generation z. With younger generations adopting ad blocking, it has become crucial to provide a native ad format without interrupting the user experience.
After a full day of sessions and networking, the team was excited to join the mood-lit after-party. AdMonsters never fail to put on a fantastic event, year after year. We can’t wait to return in 2017!
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