Innovative advertising rewarded with industry recognition in Asia Pacific
We are thrilled to be recognised by the prestigious SPARK Awards for Media Excellence 2016, hosted by Marketing Interactive. The SPARK Awards is a regional marketing awards program, recognising innovation, creativity and success.
Opera Mediaworks bagged four awards at the event :
- GOLD: Best Media Solution – Experiential for Rexona
- GOLD: Best Sales and Marketing Intelligence Solutions for AskMe
- BRONZE: Best Media Solution – Mobile for Lazada
- BRONZE: Best App by a Media Owner for Opera Mini Browser for Lazada
“We are proud and honoured for the recognition, particularly amongst competing entries from across the Asia Pacific region,” says Vikas Gulati, Opera Mediaworks Managing Director for Asia Pacific.
“Winning the awards is an invaluable source of recognition for Opera Mediaworks and the powerful endorsement for the superiority of our technology and creative innovation. Smart user insights, innovation and precise targeting will continue helping brands succeed and driving mobile-first thinking in our industry.”
Rexona – Getting a Country Moving
In Indonesia, Rexona wanted to introduce its latest antiperspirant technology, Motionsense. To get maximum awareness, the brand created a nation-wide movement called #Moger, sponsored a Jazz concert and launched a mobile campaign to help capture the country’s overall participation in the movement, and prove that it was possible to get at least 100,000 Indonesians moving. The results were spectacular: they recorded the highest growth in market share for the past 3 years.
AskMe – Trailblazers the E-commerce Landscape in India
AskMe witnessed mobile internet exploding in India and with it, the number of mobile-only internet users. To disrupt the $17bn e-commerce space, AskMe decided to take a mobile-first strategy that would ultimately shift consumers’ preferred shopping destinations from brick and mortar shops to online shopping via their mobile devices. We brought the AskMeBazaar e-commerce storefront to the Opera Mini mobile browser, one of the largest mobile internet properties in India, and optimized the experience end-to-end using native ads to ensure maximum engagement.
Lazada – Winning over mobile users
Opera Mediaworks has more than 70% share of the mobile users in Indonesia, with a majority of Lazada’s mobile traffic using Opera Mini browsers. Because of the varied models of mobile devices, Lazada, together with Opera Mediaworks, worked hand-in-hand to optimize the Lazada mobile site. Doing so fixed major issues and increased uptime in the mobile shopping experience.
In order to drive traffic to Lazada’s newly optimised mobile site, Lazada and Opera Mediaworks used native advertising, such as Opera’s Speed Dials and Double Feature Box. Lazada identified top performing categories in the market – watches, technology products, household appliances – and created deep links to specific promotions.
To view some of our other award winning campaigns, please visit: https://vimeo.com/operamediaworks
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