As we head into the homestretch of Advertising Week, we are proud to announce that Opera Mediaworks has taken home a total of five awards from the Global MMA Smarties Gala and the IAB MIXX Awards show this week. Not only that, but our APAC team secured eight additional wins from the Indonesian MMA Smarties Awards Gala last week, bringing the total number of awards won to thirteen over the course of three award shows in one week!
The MIXX Awards
Last night, IAB MIXX held their annual awards show, honoring and celebrating the year’s best in interactive marketing. One of the most sought-after honors in digital advertising, companies all around the world seek to showcase rich and compelling campaigns that that transform the way brands tell their stories.
The MIXX Awards revealed Opera Mediaworks as winners in the Video – Interactive Video Ad, Mobile – Display Ad and Creative Optimization Ad Technology categories (2 gold, 1 bronze win, respectively). Check out our award-winning campaigns below:
GOLD | Video – Interactive Video Ad | Disney & Opera Mediaworks for “The Jungle Book Instant-Play HD Mobile Video Ad”
GOLD | Mobile – Display Ad | Samsung Electronics & Opera Mediaworks and Starcom Turkey for “Fill the Banner”
BRONZE | Creative Optimization Ad Technology | Media Markt & Opera Mediaworks and Isobar Turkey for “Wish Delivery Ad”
We are extremely proud to have both US and EMEA campaigns represented in our wins, showcasing what a truly global team can accomplish.
MMA Smarties Awards Gala
This past week, MMA Smarties held their global and Indonesian awards galas, honoring innovation, creativity and success in mobile marketing. Winning an award from the MMA demonstrates a company’s leadership in the mobile marketing industry across creativity, technology and innovation.
We are thrilled to have walked away with a total of ten MMA Smarties awards, all of which can be credited to our APAC team.
Being recognized both regionally and globally for our work in APAC demonstrates our commitment to drive change and take the lead in transforming the mobile advertising industry in the region. Through our work we hope to continue growing and inspiring brands and marketers to think innovatively about their mobile marketing strategies.
Take a closer look at the winning campaigns:
BRONZE | Mobile Video | Disney & Opera Mediaworks for “Finding Dory” campaign
BRONZE | Social Impact / Not-for-Profit | Uniliver, Mindshare, Lifebuoy & Opera Mediaworks for “Lifebuoy’s Life-Saving Instant-Play™ HD Mobile Video & Dynamic End Card” campaign
Enabling Technology Company of the Year | Opera Mediaworks
GOLD | Lead Generation | Lazada & Opera Mediaworks for Lazada campaign
GOLD | Mobile Native | Lazada & Opera Mediaworks for Lazada campaign
SILVER | Best Brand Experience in Rich Media | Disney & Opera Mediaworks for “Finding Dory” campaign
SILVER | Most Engaging Mobile Creative | Disney & Opera Mediaworks for “Finding Dory” campaign
BRONZE | Most Engaging Mobile Creative | Unilever, Mindshare, Rexona & Opera Mediaworks for “#MOGER” campaign
BRONZE | Mobile Social | Pond’s & Opera Mediaworks for “Pearly Cleansing Gel” campaign
The true winners: Opera House
Opera House, our global creative studio comprised of over 60 creative minds, is without a doubt, the mastermind behind our award-winning campaigns. The studio works everyday to ensure our brands and marketers can put forth mobile creatives that go beyond the simple interstitial. The team works hard to place themselves in the users’ shoes and figure out how to utilize mobile in the most engaging ways possible, whether that be through haptic feedback, 360° experiences, 3D touch and more. Curious to know in what a day in the life of an Opera House team member is like?
The volume of these awards show that Opera Mediaworks continues to be an industry leader in combining technology and creativity in innovative ways. We hope that these campaigns will serve as examples that educate advertisers about what works in the evolving marketplace. Opera Mediaworks is proud to walk away a winner for both IAB MIXX and the MMA Smarties and we look forward to working on more campaigns that will push the creative envelope and innovate within the mobile advertising landscape.
Latest posts by Audrey Cueto (see all)
- Opera Mediaworks Brings Home 15 Wins from MMA Smarties Turkey 2016 - November 8, 2016
- Unwrapping Mobile Shopping Habits (2016 Holiday Edition) [Infographic] - November 3, 2016
- Opera Mediaworks Wins Big with MMA Smarties and IAB MIXX Awards - September 28, 2016