Opera Mediaworks, the world’s leading independent mobile ad platform, continued to deliver on growth goals in Q3 with its 4th consecutive $100M quarter, as parent company Opera ASA reported third quarter results today.
The company delivered $352.5 million in revenues in the first 9 months of the year — a 30% growth rate over the same time last year. Third quarter revenues came in at $120.7 million, delivering 26% year-over-year growth.
“For Opera Mediaworks, 2016 has been all about organic growth and R&D investment into our platform. We are moving from a strategy of growth through acquisition to an organic growth model,” said Will Kassoy, CEO, Opera Mediaworks. “I am proud to say that in the past 9 months, our 30% revenue increase has all been organic.”
In 2016, the company has launched several new initiatives and completed development of key products such as the Instant-Play™ Exchange (IPX), Compass™ (for developers to drive retention) and the next generation Aurora™ SDK — the first building block around the “one platform” strategy that is being integrated into some of the top apps globally.
One of the key initiatives for 2016 has also been the integration of Opera’s multiple platforms into one, Apollo, which will be rolled out in phases through 2017. “Apollo will unify all supply and demand onto one platform leveraging data science-driven automation, and Artificial Intelligence to drive ad-decisioning in 2017 and beyond,” Kassoy added.
Here are some key drivers of Opera Mediaworks’ Q3 growth:
- The company delivered a record revenue quarter on both the brand and performance sides of the business.
- The company’s SDK footprint grew 112% versus Q3 2015. Opera continues to have the largest SDK footprint in mobile after Google.
- Opera House, the company’s in-house creative studio, helped the company earn 26 global creative awards and nominations for mobile campaigns.
- The company launched its next generation Aurora™ SDK that will power exciting formats such as vertical video which are being popularized by Snapchat and, of course, Opera itself.
- The Opera platform brought on even more high quality publishers/apps which we call “Today’s Primetime” or the next generation of media companies where consumers are spending more than 30 minutes a day on our platform. Examples include Musical.ly, ooVoo, Songflip and Jelly Button Games.
Another key objective for the company has been to grow programmatic sales globally through automated buying and selling. Through major investments in 2016 in key talent and technologies, Opera saw a 112% year-over-year growth in programmatic sales.
“As we are well into Q4, the company is now heavily focused on execution for this quarter, and also delivering on our one platform initiative, Apollo, in 2017,” added Kassoy. “We believe these investments we are making in data science and AI will strengthen our leadership by unlocking new revenue opportunities for 2017 and beyond.”
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